Digital Marketing Manager with 8+ years of experience in SEO, PPC, and data-driven marketing strategies. Proven success in managing high-budget campaigns totaling over $1.5 million annually across 20+ clients from diverse industries and countries. Skilled in optimizing multi-channel campaigns (Google Ads, Meta Ads, Amazon Ads) and leveraging platforms like Shopify and Google Analytics to drive measurable growth and ROI in global markets.
Core Competencies and Tools Expertise
Skills & Expertise
SEO Skills
- Keyword Research & Analysis
- On-Page Optimization (Meta Tags, Alt Text, Internal Linking)
- Technical SEO (Robots.txt, XML Sitemap, Schema Markup)
- SEO Auditing & Reporting
- Local SEO & Mobile SEO Optimization
- Content Optimization & Marketing
- Link Building & Backlink Analysis
- Voice Search Optimization
- E-A-T (Expertise, Authoritativeness, Trustworthiness) Enhancement
PPC & Digital Advertising Skills
- Google Ads (Search, Display, Shopping, Performance Max Campaigns)
- Meta Ads (Facebook & Instagram)
- Amazon Ads & Walmart Advertising
- TikTok Ads Campaign Management
- Bid Management & Smart Bidding Strategies
- Remarketing & Audience Segmentation
- A/B Testing for Ad Creatives and Landing Pages
- ROAS Optimization & Budget Planning
- Conversion Rate Optimization (CRO)
AI & Automation Skills
- AI-Powered Content Creation (ChatGPT, Bard, Jasper AI)
- Image Generation (DALL-E, Canva AI)
- Predictive Analytics & Marketing Automation (Zapier, HubSpot CRM)
- Natural Language Processing (NLP) for SEO and User Engagement
- AI Chatbot Deployment & Voice Search Optimization
Analytics & Reporting Skills
- Google Analytics (GA4) & Attribution Modeling
- Google Search Console & Event Tracking (Google Tag Manager)
- SEMrush, Ahrefs, Screaming Frog SEO Spider
- Google Data Studio (Interactive Dashboards)
- Funnel Optimization & Customer Journey Analysis
Content & Strategy Skills
- Competitor Analysis & Benchmarking
- Multi-Channel Campaign Strategy (SEO, PPC, Social)
- Content Creation & Editing for Marketing Campaigns
- Audience Segmentation & Targeting
- Branding & Reputation Management
Soft Skills
- Strategic Thinking & Analytical Problem-Solving
- Adaptability & Continuous Learning
- Communication & Collaboration Skills
- Project Management & Team Leadership
Tools Expertise
SEO Tools
- Google Search Console
- SEMrush
- Ahrefs
- Screaming Frog SEO Spider
- SurferSEO
- Yoast SEO
- Rank Math
PPC & Advertising Tools
- Google Ads Manager
- Meta Ads Manager (Facebook & Instagram)
- Amazon Advertising Console
- TikTok Ads Manager
- Walmart Ads Console
- Microsoft Advertising (Bing Ads)
Analytics & Tag Management Tools
- Google Analytics 4 (GA4)
- Google Tag Manager
- Google Data Studio
- Hotjar
- Crazy Egg
E-Commerce Platforms
- Shopify
- WordPress
- Magento
- Divi360
AI & Automation Tools
- ChatGPT
- Bard
- DALL-E (Image Generation)
- Copilot
- Jasper AI
- Grammarly (AI Writing Assistant)
- Zapier
Content Creation & Design Tools
- Canva
- Adobe Photoshop
- Figma
Boosting E-Commerce Success: 140% Organic Growth and 4x ROAS for Perfumora
Client Overview: Perfumora
Perfumora is a Shopify-based e-commerce store specializing in luxurious perfumes. With a global presence, the brand serves discerning customers across the USA, China, Canada, the UK, Australia, and Mexico. Perfumora is headquartered in New York, USA, focused on offering premium fragrances.
Collaboration Timeline: June 2023
Objective
- Drive a significant increase in online sales and revenue.
- Maximize ROI and ROAS across multiple ad platforms.
- Establish brand value in the luxury perfume e-commerce category.
Key Results (Last 90 Days)
- PPC Metrics:
- Achieved a 4x ROAS across Google Ads, Meta Ads, and Amazon Ads.
- Increased sales revenue by 38% through paid advertising campaigns.
- Reduced CPC by 18%, ensuring cost-effective engagement with high-intent shoppers.
- Achieved a 13% CTR on Meta Ads, outperforming the industry benchmark of 8–10%.
- Maintained an 80% impression share on Google Ads for high-priority campaigns.
- SEO Metrics:
- Boosted organic traffic by 140%, leading to a 25% increase in revenue from organic sales.
- Improved site performance, reducing bounce rate by 15% and increasing average session duration.
PPC Campaign Highlights
Google Ads:
- Created targeted campaigns for seasonal promotions and top-performing product categories.
- Conducted A/B testing for ad creatives to maximize CTR and conversion rates.
- Implemented negative keywords to reduce irrelevant clicks (e.g., “free perfumes”).
- Optimized bid strategies using manual CPC and enhanced conversions, achieving a 4x ROAS.
- Maintained 80% impression share on competitive product-related keywords.
Meta Ads (Facebook & Instagram):
- Launched retargeting campaigns for abandoned cart users, increasing conversions by 20%.
- Created engaging carousel ads showcasing best-selling perfumes, achieving a 13% CTR.
- Focused on audience segmentation to target luxury shoppers effectively.
Amazon Ads:
- Optimized product listings to include high-intent search terms, improving visibility.
- Increased sales by 30% through sponsored product ads targeting popular SKUs.
TikTok Ads:
- Focused on short, engaging video ads targeting younger audiences, achieving a 20% reduction in CPC.
Walmart Ads:
- Targeted local audiences with ads focused on fast delivery and exclusivity, increasing visibility and sales.
SEO Strategies and Achievements
On-Page SEO
- Optimized robot.txt and XML sitemap for better crawlability.
- Conducted keyword research to align with high-converting search terms.
- Improved title tags, meta descriptions, and alt tags for product pages.
- Ensured mobile optimization and enhanced page speed, achieving under 2 seconds load time.
Technical SEO
- Fixed crawl errors and improved internal linking to ensure proper indexing.
- Implemented structured data (schema markup) for product listings to boost click-through rates.
Off-Page SEO
- Built high-quality backlinks from luxury niche blogs and directories.
- Engaged in influencer partnerships to strengthen domain authority.
Case Study
Challenge:
Perfumora faced high CPC and low ROI across multiple ad platforms, with limited visibility in organic search results.
Approach:
- Launched multi-platform ad campaigns tailored to target luxury perfume buyers.
- Focused on improving site usability and SEO to increase organic conversions.
- Optimized ad spend through A/B testing and advanced targeting.
Results:
- 140% organic traffic growth and 4x ROAS across all paid campaigns.
- Revenue increased by 38%, with significant improvements in ad efficiency and customer engagement.
Tools and Techniques Used
- SEO Tools: SEMrush, Ahrefs, Clearscope, Google Search Console.
- PPC Platforms: Google Ads Manager, Meta Ads Manager, Amazon Advertising Console, TikTok Ads Manager, Walmart Ads Console.
- Analytics: Google Analytics, Data Studio dashboards.
Key Metrics Dashboard
Search Console Insights: Organic Performance Overview
A snapshot showcasing the growth in organic visibility, clicks, and impressions, reflecting the impact of strategic SEO efforts.
Tag Configuration for Optimized Conversion Tracking
A detailed setup of essential tags, including Google Ads Conversion Tracking, GA4 configuration, and shopping app purchase tracking, ensuring seamless data collection and performance measurement.
150% Organic Traffic Growth and 5x ROI on PPC for Leading IVF Clinic
Client Overview:
Client: Little Angel IVF (Healthcare Industry)
Description:
Little Angel IVF is a leading fertility clinic dedicated to providing advanced treatments such as IVF, ICSI, PCOS management, and other reproductive health services to help couples achieve their parenthood dreams.
Collaboration Timeline: Aug 2023
Objective:
- Increase website visibility and drive organic traffic.
- Generate high-quality leads for fertility services.
- Reduce cost-per-click (CPC) and minimize irrelevant searches in Google Ads campaigns.
My Role:
SEO Specialist and PPC Manager
- Led all on-page and off-page SEO efforts to improve rankings and site performance.
- Developed and optimized Google Ads campaigns for IVF, ICSI, PCOS, and IUI services.
Key Results (Highlights):
- 150% increase in organic traffic within 3 months.
- 6–7 high-quality leads daily from organic search.
- 5x ROI on PPC campaigns with a CTR of 15%.
- Reduced CPC by 25%, minimizing spam searches.
SEO Achievements:
On-Page SEO
- Optimized meta titles, descriptions, and header tags for transactional keywords.
- Published two blog posts weekly and optimized one service page per week, targeting user intent.
- Collaborated with developers to ensure:
- Mobile-friendly site design.
- 90+ PageSpeed Insights scores for both mobile and desktop.
Off-Page SEO
- Built high-quality do-follow backlinks from sites with domain authority of 50+.
- Executed guest posting and forum submissions to strengthen domain authority.
- Engaged in local SEO strategies like business directory submissions to improve geo-targeted rankings.
Google Ads Campaign Highlights:
Campaign Optimization:
- Created separate campaigns for IVF, ICSI, PCOS, and IUI services, targeting commercial and transactional keywords with phrase match and exact match.
- Resolved policy issues related to medical terms (e.g., birth control), ensuring compliance.
- Implemented negative keywords (e.g., sperm donor, semen checkup) to eliminate irrelevant clicks.
Key Results:
- CTR of 15%, surpassing healthcare industry benchmarks (5–10%).
- Reduced CPC by 25%, optimizing ad spend efficiency.
- Achieved a 5x ROI, generating consistent conversions for the client.
Tools and Techniques Used:
- SEO Tools: SEMrush, Ahrefs, Google Search Console, Clearscope.
- Google Ads Management: Smart bidding strategies, negative keyword research.
- Analytics: Google Analytics, Data Studio dashboards.
Key Metrics Dashboard:
GA4 Insights: Last 90 Days Performance
Search Console: Last 90 Days Overview
SEMrush Insights: Last 90 Days Performance
Reflects consistent organic growth over the last 90 days, driven by comprehensive SEO efforts and content optimization strategies.
On-Page SEO
SEO-Optimized Pages Crafted to Enhance Visibility and Drive Organic Traffic
Content-Driven Posts Optimized for Engagement and SEO Growth
Off-Page SEO: Backlink Growth Insights
Highlights the success of off-page SEO efforts, including high-quality backlinks, contributing to improved domain authority and organic rankings.
Google Ads: Campaign Performance Overview
Showcases the effectiveness of paid ad campaigns, with improved impressions, clicks, and conversions while optimizing costs.
Dr Mona Dahiya’s site
Google Search Console Dashboard
Google Analytics Dashboard (Last 30 Days)
Google Analytics Dashboard (Last 90 Days)
Optimized Website Pages for Improved Search Rankings and User Engagement
Maximizing Lead Generation for IMI with Data-Driven Digital Advertising
Client Overview
IMI (International Maritime Institute) is one of India’s leading maritime education institutions offering world-class training and certifications for aspiring Merchant Navy professionals. Their programs cater to students and professionals seeking careers in marine engineering, navigation, and maritime safety.
Objective
To drive high-quality leads and increase course admissions by optimizing Google Ads and Meta Ads campaigns targeted at students across India.
Challenges and Solutions
Challenge 1: High Cost Per Lead (CPL)
- Problem: The initial CPL exceeded the industry benchmark due to broad targeting and limited ad performance insights.
- Solution: Refined targeting strategies by:
- Implementing detailed keyword research and negative keywords for Google Ads.
- Optimizing audience segmentation with interest-based and lookalike audiences on Meta Ads.
- Conducting A/B testing for ad creatives and CTAs to identify high-performing combinations.
Challenge 2: Low Lead Quality
- Problem: Many inquiries lacked the required qualifications, leading to unqualified leads.
- Solution:
- Adjusted ad messaging to emphasize course prerequisites (e.g., age, marks).
- Focused on retargeting high-intent audiences like website visitors and landing page users.
- Improved landing page UX to guide users through eligibility and application steps.
Challenge 3: Ad Visibility in a Competitive Sector
- Problem: Difficulty in maintaining top ad placements in a competitive education market.
- Solution:
- Increased Impression Share to 85% by optimizing bids and ad quality.
- Enhanced Ad Quality Score through keyword relevance and compelling ad copy.
Key Results (Last 90 Days)
- Leads Generated: 1,200+ quality leads per month.
- Conversion Rate: 18%, surpassing the industry benchmark of 12–15%.
- CTR (Google Ads): 6.5%, significantly above the 3–5% education sector average.
- CPL: Reduced by 25% while maintaining lead quality.
- Meta Ads Engagement Rate: Achieved 10% engagement on carousel and video ads.
- Landing Page Conversion Rate: Optimized to 22% (industry average: 15–18%).
Case Study: Driving Admissions for Diploma in Nautical Science
Objective:
To boost course inquiries for the Diploma in Nautical Science, a flagship program at IMI.
Approach:
- Targeting: Used keywords like “Diploma in Nautical Science,” and location-based targeting in India.
- Creative Strategy: Designed video ads showcasing IMI’s campus, simulators, and placement success.
- Landing Page Optimization: Highlighted eligibility criteria and career benefits, with clear CTAs for inquiries.
Results:
- Increased inquiries for the course by 40% in 3 months.
- Achieved a CTR of 7% on Google Ads Search campaigns.
- Reduced CPL by 20% for this specific program.
Tools and Techniques Used
- Google Ads Manager: Search, Display, and Performance Max campaigns.
- Meta Ads Manager: Lead generation and retargeting campaigns.
- Google Analytics and Tag Manager: Tracking user behavior and optimizing conversions.
- A/B Testing Platforms: Creative and CTA performance testing.
Key Metrics Dashboard
Google Ads Overview (Last 30 Days)
Google Ads Overview (Last 90 Days)
Performance metrics from Google Ads campaigns for IMI, showcasing conversions, impressions, and cost-effectiveness.