Deepak Kumar
Dynamic and accomplished Digital Marketing Head with a passion for creating and executing innovative digital marketing strategies. Skilled in various domains of digital marketing, such as photo editing, advertising campaign management, SEO/SEM, website management, link building, content editing, and content creation. Experienced in leading cross-functional teams, overseeing projects, and driving impactful results.
EXPERIENCE
Digital Marketing Specialist (Ad expert and SEO)
SteelonClick, Delhi (July 2023 – Present)
- Lead and managed a Team of writers, ensuring high-quality content production aligned with SEO best practices and targeted keyword research.
- Orchestrated and optimized advertising campaigns on Google Ads and various social media platforms to achieve set objectives and maximize ROI.
- Managed end-to-end website operations, overseeing design updates, content publishing, and user experience enhancements.
- Responsible for pitching websites and forming relationships with content editors and site owners of sites in the B2B, B2C, or D2C niche to secure links and guest posts for clients.
- Conducted extensive research and analysis to identify relevant and authoritative sites and influencers in the target industry.
- Created and executed effective outreach campaigns using various communication channels such as email, social media, phone, and online platforms.
- Crafted personalized and compelling pitches and follow-ups that highlighted the value proposition and benefits of linking to or featuring the client’s content.
- Monitored and tracked outreach performance and results using tools such as Ahrefs, Semrush, and Ubersuggest.
Digital Marketing, (SEO, PPC, and Content Structure Builder)
Funnel Truffle, Bangalore (Remote work) June 2022 – June 2023
- Conduct extensive keyword research and analysis to identify low-competitive keywords for the USA real estate market.
- Develop a well-structured content framework by providing updated and relevant links for each heading and title.
- Create a comprehensive outline with clear guidelines and instructions for writers to follow when developing content.
- Collaborate with writers to assign them the structured framework and provide necessary guidance to ensure adherence to content guidelines. Verify and check articles written by writers to ensure they align with the provided structure, guidelines, and quality standards.
- Provide feedback and guidance to writers for improvement if required, ensuring that the content meets the desired standards.
- Utilize digital marketing strategies, including social media marketing and search engine optimization (SEO), to increase the visibility and reach of the content.
Content and Digital Marketing Head
Ntplroots, Dwarka, Delhi (Jan 2021 – June 2022)
- Develop and execute comprehensive digital and content marketing strategies aligned with the company’s goals and target audience. Identify key performance indicators (KPIs) and establish benchmarks to measure the success of marketing initiatives.
- Managed social media pages (Facebook, Instagram, LinkedIn, YouTube, Twitter), increasing followers and brand visibility.
- Executed email marketing campaigns, resulting in improved customer retention and lead generation.
Content & SEO Specialist (Freelancer)
Freelancer.com, Upwork, Delhi (Nov 2019 – Jan 2021)
- Proven expertise in implementing SEO strategies to improve website visibility, and organic search rankings, and drive targeted traffic. Proficient in keyword research, on-page optimization, link building, and SEO analytics.
- Strong ability to create high-quality, engaging, and SEO-optimized content for various platforms, including websites, blogs, social media, and digital marketing campaigns.
- Analytical mindsets with the ability to analyze data, track key performance indicators (KPIs), and derive actionable insights.
Production and Quality Engineer
Olympic Engineering Private Limited, IMT Manesar, Gurugram
March 2017 – Nov 2019
- Served as the Production and Quality charge for the cylinder regulator and valve department.
- Ensured high-quality designs and adherence to quality standards.
- Collaborated with cross-functional teams to optimize product performance and resolve Design and Quality related issues.
Data Management Specialist
Adroit Synergies Pvt. Ltd. Noida (May 2016 – Feb 2017)
- Worked as a Tele Sales & Data Expert, managing data and conducting telesales activities.
- Demonstrated strong analytical skills in managing data and generating insights.
- Sales Techniques: Proficiency in sales techniques to influence customer decisions and successfully close deals.
- Communication Skills: Excellent verbal communication skills to effectively communicate with potential customers over the phone.
Math Expert (Freelancer)
Photostudy, Toppr, Chegg & Photomath, USA (Jan 2015 – June 2019)
- Provided expert math tutoring services to students from Class 8 to Graduation for the USA Students.
- Developed personalized learning plans and utilized innovative teaching techniques to help students succeed.
- Demonstrated strong problem-solving skills and in-depth knowledge of mathematical concepts.
- Served as a Doubt Solver for mathematics, providing prompt and accurate solutions to student queries.
EDUCATION
Bachelor of Technology (Mechanical)
Marudhar Engineering College, Bikaner, Rajasthan
Passed out: 2016 (67.8%)
SKILLS
Keyword Research, On-Page Optimization, Technical SEO, Content Optimization, Link Building, SEO Tools (Google Analytics, Search Console, etc.), SEO Auditing, Local SEO, Analytical Skills, Content Marketing, Mobile SEO, Continuous Learning, Communication Skills, Problem- Solving, Adaptability, Social Media Marketing, Content Creation, SEO Optimization, PPC Advertising, Analytics and Data Analysis, Campaign Management, Copywriting, Conversion Rate Optimization, Marketing Automation, Social Media Advertising, Branding and Positioning, Reputation Management, A/B Testing, Strategic Thinking.
